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Artisan and Handicraft Entrepreneurs - Past, Present, and Future (Paperback, 1st ed. 2022)
Loot Price: R4,229
Discovery Miles 42 290
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Artisan and Handicraft Entrepreneurs - Past, Present, and Future (Paperback, 1st ed. 2022)
Series: Contributions to Management Science
Expected to ship within 10 - 15 working days
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Total price: R4,239
Discovery Miles: 42 390
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In handicrafts and artisanal products, industry has witnessed both
a technological shift and a renewed interest among customers,
especially after the challenges and limitations of mass production
became evident under the COVID-19 pandemic. This book portrays the
worldwide development of this trend, the nature of entrepreneurship
in these industries, and the unique challenges and opportunities
that entrepreneurs face. The book shows how these businesses are
gaining a resurgence due to customers preferring ethical, regional,
and climate-friendly options to fulfill their needs. The chapters
focus on artisan entrepreneurs' contribution to society by not only
creating businesses, but also in terms of tourism development. The
book reiterates that artisan entrepreneurs enable crucial cultural
connections with tradition due to their affinity to a region, city,
village, or community. Small business and entrepreneurship
researchers as well as policymakers in the cultural sector would
benefit from this book.
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