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Books > Earth & environment > Geography > Regional geography
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Sports and City Marketing in European Cities (Paperback)
Loot Price: R1,551
Discovery Miles 15 510
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Sports and City Marketing in European Cities (Paperback)
Series: EURICUR Series European Institute for Comparative Urban Research
Expected to ship within 12 - 17 working days
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In our increasingly global and commercial world, where once sport
would only have been seen by a few thousand on the terraces it is
now watched by many millions via satellite. This mass global
audience is invited not only to watch the sporting event, but also
to visit the city where it takes place. Such events may help
promote the host city as a tourist destination and business
location. City governors are becoming increasingly aware of the
possibilities of using sport as an instrument of reaching
objectives of urban management. This engaging book investigates the
state of the art of sports and city marketing in five European
cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In
each of these cities, the book examines how sports (accommodations,
clubs and events) have been made an instrument of city marketing
and how the cities have attempted to maximize their potential
through sports and city marketing policies. A comparison of the
findings highlights the merits or disadvantages of sports clusters
and strategic co-operation in sports and city marketing.
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