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Creativity and Innovation in Business and Beyond - Social Science Perspectives and Policy Implications (Paperback)
Loot Price: R1,392
Discovery Miles 13 920
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Creativity and Innovation in Business and Beyond - Social Science Perspectives and Policy Implications (Paperback)
Series: Routledge Studies in Innovation, Organizations and Technology
Expected to ship within 12 - 17 working days
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Total price: R1,402
Discovery Miles: 14 020
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In many modern economies, creativity, the essential prerequisite
for innovation, tends to be assumed or neglected while the
catchphrase "innovation" dominates the field of business as the key
to national performance and competitiveness. Creativity and
Innovation in Business and Beyond illustrates the ways in which
creativity spurs innovation and innovation enables creativity - not
only in the realms of business and management, where the innovation
is regularly acknowledged and discussed, but throughout the social
sciences. With contributions from experts in fields as far-flung as
policy, history, economics, economic geography, sociology, law,
psychology, social psychology and education, in addition to
business and management, this volume explores the manifold avenues
for creativity and innovation at many levels including nation,
region, city, institution, organisation, and team across a
multitude of sectors and settings.
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