British Tourism - The remarkable story of growth (Paperback, 2nd edition)

Tourism at any point in time is in many ways a mirror of economic and social change. The changes in British society in the decades from the 1950s to the 21st century are reflected in the forms of tourism that the British have been able to aspire to and afford. 'British Tourism: A Remarkable Story of Growth' identifies the most significant of these changes and places them in an historical context highlighting four distinctive eras. Now in paperback it includes four colour photos as well as two brand new chapters on tourism in Scotland and Wales.It looks in detail at the following key areas: * The roots of post war tourism growth * Developments in transport and regulation * Developments in accommodation and visit attractions * Marketing developments and trends - the role of entrepreneurs * Tourism trends into the 21st centuryOffering a comprehensive evaluation of post war developemnts in the British tourism industry, British Tourism: The remarkable story of growth, acts as a single reference resource suitable for a wide ranging readership from students on tourism courses and practitioners in the travel and tourism industries

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	2007
First published:	2007
Authors:	Leonard J. Lickorish • Victor T.C. Middleton
Dimensions:	234 x 156 x 18mm (L x W x T)
Format:	Paperback
Pages:	248
Edition:	2nd edition
ISBN-13:	978-0-7506-8411-8
Categories:	Books > Business & Economics > Business & management > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	0-7506-8411-9
Barcode:	9780750684118

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