Building on Raymond Williams' iconic "Keywords" released in 1975,
Jeffries and Walker show how some pivotal words significantly
increased in use and evolved in meaning during the years of the
'New Labour' project. Focussing on print news media, this book
establishes a set of socio-political keywords for the 'Blair
Years', and demonstrates how their evolving meanings are indicative
of the ideological landscape in Britain at that time, and the
extent to which the cultural hegemony of the New Labour project
influenced the language of the commentariat. Combining corpus
linguistic approaches with critical stylistics the authors conduct
an analysis of two newspaper corpora using computational tools.
Looking closely at textually-constructed meanings within the data,
their investigation of the keywords has a qualitative focus, and
sets out a clear methodology for combining corpus approaches with
systematic co-textual analysis.
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