This multimodal approach to linguistic landscapes examines the role
of linguistic and semiotic regimes in constructing landscape
affect. Affect, as distinct from emotion, is object-oriented, and
can be analysed in terms of structures of language and signs which
operate on individuals and groups in specific spatial settings.
Analysing a series of landscape types - including 'kawaii',
'reverenced', 'romance', 'friendly', 'luxury' and 'digital'
landscapes - Lionel Wee and Robbie B. H. Goh explore how language
plays a crucial role in shaping affective responses to, and
interactions with, space. This linguistic and semiotic construction
of different spaces also involves cultural contestations and
modulations in spatial responses, and the book offers an account of
the different conditions under which 'affective economies' gain or
lose momentum.
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