The ways in which commercial organizations and service providers
'style' themselves - creating the image they wish to portray to
their potential consumers - is a long-established area of research
in the fields of sociology and business studies. However, language
also plays an important role in organizational styling, something
which until now has been largely overlooked in the literature. This
is the first book-length study of the linguistics of organizational
styling, looking at the language and semiotic resources used by
holiday resorts, pharmaceutical companies, restaurants and
insurance companies in order to project their identities, and style
themselves. It discusses in detail a number of case studies and
presents an innovative take on the notion of style, as well as
bringing together work from linguistics, business studies and
sociology. This interdisciplinary book will be of interest to
scholars and advanced students in sociolinguistics, and scholars of
sociology and business studies.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
