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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > Feminism
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Styling South Asian Youth Cultures - Fashion, Media and Society (Paperback)
Loot Price: R1,269
Discovery Miles 12 690
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Styling South Asian Youth Cultures - Fashion, Media and Society (Paperback)
Series: Dress Cultures
Expected to ship within 10 - 17 working days
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For South Asia, fashion and consumption have come to play an
increasingly important role in the lives of young people and in the
formation of youth cultures. Afghanistan, Bangladesh, Bhutan,
India, Maldives, Nepal, Pakistan and Sri Lanka have all, in related
and distinctive ways, been producing confident young fashion
consumers, who are proving to be an important market for
fashion.This book explores South Asian youth cultures and fashion
across the countries of this region and their diasporas from a
transnational perspective. Through visual and textual analysis of
film, photography and digital cultures, as well as ethnographic
fieldwork, the expert contributors look at how gender, sexuality,
class, the media and faith intersect with and style youth cultures.
By establishing the heterogeneous nature of South Asia and its
youth cultures, they also dismantle grand western narratives that
tend to understand the region's diverse cultural modernity through
the lens of homogeneity.
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