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Books > Reference & Interdisciplinary > Communication studies
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Public Relations Crisis Communication - A New Model (Paperback)
Loot Price: R768
Discovery Miles 7 680
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Public Relations Crisis Communication - A New Model (Paperback)
Series: Routledge Focus on Business and Management
Expected to ship within 12 - 17 working days
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This book explores the definition, nature and context of public
relations crises; it also examines and defines the main elements of
public relations crises and positions it in the context of the
current communication sphere. Public Relations Crisis
Communication: A New Model investigates existing group
communication theories, including organizational culture, critical
theory of organizations, media ecology, public rhetoric, and
cross-cultural communication theory to establish their relevance in
the context of the new model of public relations crisis. Key
concepts from existing public relations crisis theory are also
discussed and validated in order to establish prevailing thought.
Through a case study of Malaysia Airlines MH370, involving a
textual analyses of press communications on the Malaysia Airlines
website, this book scrutinises prevailing theory and definitions.
Most valuably, this book proposes a new definition and model of
public relations crisis, alongside a suggested extension to
existing crisis communication theory in the form of a hierarchy of
publics to be addressed during crises. This will help to address
divergent publics with differing priorities in public relations
crisis communication. This book is of interest to students,
teachers, researchers and practitioners of public relations,
communication, media and marketing, as well as professionals in the
aviation industry and international relations.
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