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Books > Business & Economics > Business & management > Consultancy & grants for businesses
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Field Casework - Methods for Consulting to Small and Startup Businesses (Paperback, Annotated edition)
Loot Price: R4,978
Discovery Miles 49 780
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Field Casework - Methods for Consulting to Small and Startup Businesses (Paperback, Annotated edition)
Series: Entrepreneurship & the Management of Growing Enterprises
Expected to ship within 10 - 15 working days
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An indispensable guide for students who consult to businesses.
--Jerry Katz, Series Editor Thousands of students participate in
fieldwork experiences every year. Field Casework addresses the
common questions and concerns of students engaging in consulting
projects for small and startup businesses. Offering practical
guidance, this informative text supports and directs the reader
from the initial project assignment and client meeting to the
closing presentation and exit meeting. Primary chapters are devoted
to establishing client relationships, conducting the information
search, maintaining a cohesive student consulting team, and
developing recommendations for the client business. A unique
feature of this book is the incorporation of student reactions,
responses and advice in each chapter. Information about the role of
the Small Business Administration, and Small Business Institutes,
confidentiality, and ethical considerations is included in two
appendixes. This book is an excellent resource and essential guide
for students of management, organizational studies, economics, and
marketing or a variety of other courses that require consulting
projects. The real-world examples, sound methods, and student
feedback provided make Field Casework an extremely relevant text.
^B^
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