0
Your cart

Your cart is empty

Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries

Buy Now

Wholesale Couture - London and Beyond, 1930-70 (Hardcover) Loot Price: R2,681
Discovery Miles 26 810
Wholesale Couture - London and Beyond, 1930-70 (Hardcover): Liz Tregenza

Wholesale Couture - London and Beyond, 1930-70 (Hardcover)

Liz Tregenza

 (sign in to rate)
Loot Price R2,681 Discovery Miles 26 810 | Repayment Terms: R251 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

The first book to consider the subject, Wholesale Couture: London and Beyond, 1930-70 seeks to revise the notion that wholesale couturiers were simply copyists and demonstrate the complexities of their design processes and business strategies. This term has fallen out of usage; however, it was used to describe the pinnacle of the British ready-to-wear fashion industry between the 1930s and 1960s. Companies within this sector have typically been recognised as creators of high-quality copies of French haute couture, using ready-to-wear techniques. Liz Tregenza traces wholesale couture garments from concept to usage, considering design, manufacture, branding, promotion, retail and export. She looks beyond the garments produced and investigates the people behind these firms, consequently demonstrating the significant role that largely Jewish immigrants played in the development and success of this industry. The book also considers the wider social and economic factors that affected manufacturers and consumers; the effect of austerity, rationing and the Utility scheme, and the pressing need for wholesale couturiers to export their products internationally. It demonstrates that 1946 was a critical year for re-building and re-imagining the London fashion industry and that wholesale couturiers were at the centre of these developments. Furthermore, it reveals the impact of changing consumer purchasing power, including the burgeoning youth market, for fashion manufacturers. Offering a new perspective on British fashion history, Wholesale Couture demonstrates that these couturiers were vital in cementing London's status as a ready-to-wear fashion centre.

General

Imprint: Bloomsbury Visual Arts
Country of origin: United Kingdom
Release date: February 2023
Authors: Liz Tregenza
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 248
ISBN-13: 978-1-350-24586-0
Categories: Books > Arts & Architecture > Industrial / commercial art & design > Fashion design
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Humanities > History > World history > From 1900 > Postwar, from 1945
Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
Books > History > World history > From 1900 > Postwar, from 1945
Promotions
LSN: 1-350-24586-0
Barcode: 9781350245860

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Professional Beauty Therapy - Level 3
Lorraine Nordmann Paperback R987 Discovery Miles 9 870
Little Book of Prada
Laia Farran Graves Hardcover  (2)
R330 R295 Discovery Miles 2 950
Hair/Power - Essays on Control and…
Kajal Odedra Paperback R218 R198 Discovery Miles 1 980
Upgrading the Global Garment Industry…
Mohammad B. Rana, Matthew M. C. Allen Hardcover R3,936 Discovery Miles 39 360
Nanotechnology for the Preparation of…
Siti Hamidah Mohd Setapar, Akil Ahmad, … Paperback R4,323 Discovery Miles 43 230
Details - Large Blank Notebook
Gilbert Pepper Notebook / blank book R726 Discovery Miles 7 260
Ciao - Blank Notebook
Gilbert Pepper Notebook / blank book R703 Discovery Miles 7 030
Digital Marketing Strategies for Fashion…
Wilson Ozuem, Yllka Azemi Hardcover R5,375 Discovery Miles 53 750
Cosmetic Science and Technology…
Kazutami Sakamoto, Robert Y. Lochhead, … Hardcover R5,744 R4,945 Discovery Miles 49 450
L2 Diploma in Hairdressing Candidate…
Leah Palmer, Nicci Perkins Paperback R1,584 Discovery Miles 15 840
The Savile Row Cutter - Michael Skinner…
Hormazd Narielwalla, Michael Skinner Hardcover R752 Discovery Miles 7 520
The City & Guilds Textbook Level 2…
Helen Beckmann, Kelly Stokes Paperback R1,362 Discovery Miles 13 620

See more

Partners