0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Business strategy

Buy Now

Who Says Elephants Can’t Dance? - How I Turned Around IBM (Paperback, New ed) Loot Price: R376
Discovery Miles 3 760

Who Says Elephants Can’t Dance? - How I Turned Around IBM (Paperback, New ed)

Louis Gerstner

 (2 ratings, sign in to rate)
Loot Price R376 Discovery Miles 3 760

Bookmark and Share

Expected to ship within 12 - 17 working days

CEO Louis V. Gerstner Jr.’s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age – the great American business story of our time. When Louis V. Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age. In his frank, direct voice, Gerstner recalls the obstacles he faced: the plans to fragment the company, the inconsistent global policies, the stodgy white-shirt hierarchy and inter-departmental competitiveness and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionised the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the internet era. Revealing his tactics step by step, Gerstner spins an engaging narrative that takes the reader behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing the challenge of a lifetime.

General

Imprint: HarperCollinsPublishers
Country of origin: United Kingdom
Release date: August 2003
Authors: Louis Gerstner
Dimensions: 197 x 130 x 24mm (L x W x T)
Format: Paperback - B-format
Pages: 372
Edition: New ed
ISBN-13: 978-0-00-717087-6
Categories: Books > Language & Literature > Biography & autobiography > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
Books > Biography > General
LSN: 0-00-717087-4
Barcode: 9780007170876

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners