"A Journey Through Cultures" addresses one of the hottest topics
in contemporary HCI: cultural diversity amongst users. For a number
of years the HCI community has been investigating alternatives to
enhance the design of cross-cultural systems. Most contributions to
date have followed either a 'design for each' or a 'design for all'
strategy.
"A Journey Through Cultures "takes a very different approach.
Proponents of CVM - the Cultural Viewpoint Metaphors perspective -
the authors invite HCI practitioners to think of how to expose and
communicate the idea of cultural diversity. A detailed case study
is included which assesses the metaphors' potential in
cross-cultural design and evaluation. The results show that
cultural viewpoint metaphors have strong epistemic power, leveraged
by a combination of theoretic foundations coming from Anthropology,
Semiotics and the authors' own work in HCI and Semiotic
Engineering.
Luciana Salgado, Carla Leitao and Clarisse de Souza are members
of SERG, the Semiotic Engineering Research Group at the
Departamento de Informatica of Rio de Janeiro's Pontifical Catholic
University (PUC-Rio)."
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