`Digital economy policy for the creative industries is framed too
commonly in terms of refining and strengthening intellectual
property rights. As digitalization grows in scope and importance,
Lucy Montgomery's intriguing book shows how the limitations of this
narrow approach have become all too apparent, as China's creative
industries are thriving in an ever increasing digital global
society because (and not despite) of the fact that their
businesses, innovations, skills and markets have grown up with weak
copyright enforcement regimes.' - Birgitte Andersen, Birkbeck
College, University of London, UK `Lucy Montgomery brings together
thought-provoking insights into China's cultural and creative
sectors, notably the shift from official culture to entrepreneurial
consumers, the relative unimportance of copyright compared to
Western economies, and the need for us to understand evolutionary
economics. The result is a new model of China's online networks as
a public source of cultural products. Her book should be required
reading everywhere that wants to understand what is happening in
China.' - John Howkins, City University, London, Howkins &
Associates, Shanghai and author of Creative Ecologies China's
Creative Industries explores the role of new technologies,
globalization and higher levels of connectivity in re-defining
relationships between `producers' and `consumers' in 21st century
China. The evolution of new business models, the impact of state
regulation, the rise of entrepreneurial consumers and the role of
intellectual property rights are traced through China's film, music
and fashion industries. The book argues that social network
markets, consumer entrepreneurship and business model evolution are
driving forces in the production and commercialization of cultural
commodities. In doing so it raises important questions about
copyright's role in the business of culture, particularly in a
digital age. With a specially commissioned foreword by John
Hartley, this insightful book will appeal to post-graduate students
and academic researchers in China and Asian studies, intellectual
property, cultural studies, film, music and fashion studies,
cultural economics and innovation management. People working in the
creative industries with an interest in devising strategies for
expansion into the Chinese market, as well as people working in the
creative industries outside China with an interest in developing
successful digital strategies, will also find much to interest them
in this book.
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