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Books > Business & Economics > Business & management > Management & management techniques > Project management
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Stakeholder Relationship Management - A Maturity Model for Organisational Implementation (Hardcover, New edition)
Loot Price: R2,320
Discovery Miles 23 200
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Stakeholder Relationship Management - A Maturity Model for Organisational Implementation (Hardcover, New edition)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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In any activity an organisation undertakes, whether strategic,
operational or tactical, the activity can only be successful with
the input, commitment and support of its people - stakeholders.
Gaining and maintaining the support and commitment of stakeholders
requires a continuous process of engaging the right stakeholders at
the right time and understanding and managing their expectations.
Unfortunately, most organisations have difficulty implementing such
culture change, and need assistance and guidance to implement a
consistent process for identification and management of
stakeholders and their changing expectations. As a continuous
improvement process, stakeholder management requires understanding
and support from everyone in the organisation from the CEO to the
short-term contractor. This requires the concepts and practices of
effective stakeholder management to become embedded in the culture
of the organisation: 'how we do things around here', this book
provides the 'road map' to help organisations achieve these
objectives. The text has two specific purposes. Firstly, it is an
'how-to' book providing the fundamental processes and practices for
improving stakeholder management in endeavours such as projects,
and program management offices (PMO), it also gives guidance on
organisational survival during mergers and acquisitions, preparing
for the tender bidding, and marketing campaigns. Secondly, Lynda
Bourne's book is for organisations that have recognised the
importance of stakeholder engagement to their success, it is a
guidebook for assessing their current maturity regarding
implementation of stakeholder relationship management with a series
of guidelines and milestones for achieving the preferred level of
maturity.
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