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Beneath the Surface - A Transnational History of Skin Lighteners (Paperback)
Loot Price: R771
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Beneath the Surface - A Transnational History of Skin Lighteners (Paperback)
Series: Theory in Forms
Expected to ship within 12 - 17 working days
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For more than a century, skin lighteners have been a ubiquitous
feature of global popular culture-embraced by consumers even as
they were fiercely opposed by medical professionals, consumer
health advocates, and antiracist thinkers and activists. In Beneath
the Surface, Lynn M. Thomas constructs a transnational history of
skin lighteners in South Africa and beyond. Analyzing a wide range
of archival, popular culture, and oral history sources, Thomas
traces the changing meanings of skin color from precolonial times
to the postcolonial present. From indigenous skin-brightening
practices and the rapid spread of lighteners in South African
consumer culture during the 1940s and 1950s to the growth of a
billion-dollar global lightener industry, Thomas shows how the use
of skin lighteners and experiences of skin color have been shaped
by slavery, colonialism, and segregation as well as by consumer
capitalism, visual media, notions of beauty, and protest politics.
In teasing out lighteners' layered history, Thomas theorizes skin
as a site for antiracist struggle and lighteners as a technology of
visibility that both challenges and entrenches racial and gender
hierarchies.
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