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Sports Sponsorship and Brand Development - The Subaru and Jaguar Stories (Paperback, Softcover reprint of the original 1st ed. 2001)
Loot Price: R1,374
Discovery Miles 13 740
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Sports Sponsorship and Brand Development - The Subaru and Jaguar Stories (Paperback, Softcover reprint of the original 1st ed. 2001)
Expected to ship within 10 - 15 working days
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Subaru and Jaguar provide outstanding examples of what can be
achieved when brand development and relationship marketing are
combined to create a world class brand. Subaru achieved victory in
the World Rally Championship. Jaguar are now an important new
player in Grand Prix racing. This book tells the inside stories
behind these campaigns and brand building strategies, and will be
of interest as compelling case studies of sports sponsorship and
brand development.
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