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Sports Sponsorship and Brand Development - The Subaru and Jaguar Stories (Hardcover) Loot Price: R1,542
Discovery Miles 15 420
Repayment Terms: R145 pm x 12*
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Sports Sponsorship and Brand Development - The Subaru and Jaguar Stories (Hardcover): M. Beck-Burridge, J. Walton

Sports Sponsorship and Brand Development - The Subaru and Jaguar Stories (Hardcover)

M. Beck-Burridge, J. Walton

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Loot Price R1,542 Discovery Miles 15 420 | Repayment Terms: R145 pm x 12*

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Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: November 2001
Authors: M. Beck-Burridge • J. Walton
Dimensions: 235 x 155 x 10mm (L x W x T)
Format: Hardcover
Pages: 196
ISBN-13: 978-0-333-92540-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
Books > Business & Economics > Industry & industrial studies > Transport industries > Road transport industries > General
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LSN: 0-333-92540-8
Barcode: 9780333925409

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