Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Industry & industrial studies > Transport industries > Road transport industries

Buy Now

Sports Sponsorship and Brand Development - The Subaru and Jaguar Stories (Hardcover) Loot Price: R1,471
Discovery Miles 14 710
Repayment Terms: R138 pm x 12*
Add to cart
Sports Sponsorship and Brand Development - The Subaru and Jaguar Stories (Hardcover): M. Beck-Burridge, J. Walton

Sports Sponsorship and Brand Development - The Subaru and Jaguar Stories (Hardcover)

M. Beck-Burridge, J. Walton

 (sign in to rate)
Loot Price R1,471 Discovery Miles 14 710 | Repayment Terms: R138 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: November 2001
Authors: M. Beck-Burridge • J. Walton
Dimensions: 235 x 155 x 10mm (L x W x T)
Format: Hardcover
Pages: 196
ISBN-13: 978-0-333-92540-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
Books > Business & Economics > Industry & industrial studies > Transport industries > Road transport industries > General
LSN: 0-333-92540-8
Barcode: 9780333925409

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

My Journey - Reflections on my life in the Bus and Coach Industry (Paperback): Austin Lloyd Birks
My Journey - Reflections on my life in…
Austin Lloyd Birks Paperback R872 Discovery Miles 8 720
Automated and Autonomous Spatial Mobilities (Hardcover): Aharon Kellerman
Automated and Autonomous Spatial…
Aharon Kellerman Hardcover R2,695 Discovery Miles 26 950
New Technologies and Transportation Research - Applications of GPS in Travel Surveys (Hardcover): Peter Stopher
New Technologies and Transportation…
Peter Stopher Hardcover R9,298 Discovery Miles 92 980
Arsenal of Democracy - The American Automobile Industry in World War II (Hardcover, New): Charles K Hyde
Arsenal of Democracy - The American…
Charles K Hyde Hardcover R1,273 Discovery Miles 12 730
Traffic and Granular Flow '15 (Hardcover, 1st ed. 2016): Victor L. Knoop, Winnie Daamen
Traffic and Granular Flow '15
Victor L. Knoop, Winnie Daamen Hardcover R5,376 R4,332 Discovery Miles 43 320
LaToya Ruby Frazier – The Last Cruze (Paperback): LaToya Ruby Frazier, Karsten Lund, Solveig Øvstebø
LaToya Ruby Frazier – The Last Cruze
LaToya Ruby Frazier, Karsten Lund, … Paperback R1,102 R795 Discovery Miles 7 950
Cultural and Literary Representations of the Automobile in French Indochina - A Colonial Roadshow (Hardcover, 1st ed. 2018):...
Cultural and Literary Representations of…
Stephanie Ponsavady Hardcover R1,469 Discovery Miles 14 690
The Japanese Automobile Industry - A Business History (Hardcover, New): Koichi Shimokawa
The Japanese Automobile Industry - A…
Koichi Shimokawa Hardcover R6,492 Discovery Miles 64 920
The Role of Corporate Sustainability in Asian Development - A Case Study Handbook in the Automotive and ICT Industries...
The Role of Corporate Sustainability in…
Gilbert Lenssen, Jay Hyuk Rhee, … Hardcover R3,239 Discovery Miles 32 390
Taxi, Limousine, and Transport Network Company Regulation - Recurring Challenges (Paperback): James M. Cooper, Jorgen Aarhaug,...
Taxi, Limousine, and Transport Network…
James M. Cooper, Jorgen Aarhaug, … Paperback R1,148 Discovery Miles 11 480
The Ford Pinto Case - A Study in Applied Ethics, Business, and Technology (Paperback, New): Douglas Birsch, John Fielder
The Ford Pinto Case - A Study in Applied…
Douglas Birsch, John Fielder Paperback R851 Discovery Miles 8 510
Road Traffic Congestion: A Concise Guide (Hardcover, 2015 ed.): John C. Falcocchio, Herbert S. Levinson
Road Traffic Congestion: A Concise Guide
John C. Falcocchio, Herbert S. Levinson Hardcover R4,525 R3,522 Discovery Miles 35 220

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners