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Books > Business & Economics > Industry & industrial studies > Transport industries > Road transport industries

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Sports Sponsorship and Brand Development - The Subaru and Jaguar Stories (Hardcover) Loot Price: R1,562

Discovery Miles 15 620

Repayment Terms: R146 pm x 12*

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Sports Sponsorship and Brand Development - The Subaru and Jaguar Stories (Hardcover)

M. Beck-Burridge, J. Walton

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Loot Price R1,562 Discovery Miles 15 620 | Repayment Terms: R146 pm x 12*

Expected to ship within 10 - 15 working days

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Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	November 2001
Authors:	M. Beck-Burridge • J. Walton
Dimensions:	235 x 155 x 10mm (L x W x T)
Format:	Hardcover
Pages:	196
ISBN-13:	978-0-333-92540-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries Books > Business & Economics > Industry & industrial studies > Transport industries > Road transport industries > General Promotions
LSN:	0-333-92540-8
Barcode:	9780333925409