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Pro Logo - Brands as a Factor of Progress (Paperback, 1st ed. 2004) Loot Price: R1,206
Discovery Miles 12 060
Repayment Terms: R113 pm x 12*
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Pro Logo - Brands as a Factor of Progress (Paperback, 1st ed. 2004): M. Chevalier, G Mazzalovo

Pro Logo - Brands as a Factor of Progress (Paperback, 1st ed. 2004)

M. Chevalier, G Mazzalovo

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Loot Price R1,206 Discovery Miles 12 060 | Repayment Terms: R113 pm x 12*

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The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2004
First published: 2004
Authors: M. Chevalier • G Mazzalovo
Dimensions: 229 x 152mm (L x W)
Format: Paperback
Pages: 322
Edition: 1st ed. 2004
ISBN-13: 978-1-349-51411-3
Categories: Books > Business & Economics > Finance & accounting > Finance > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Money & Finance > General
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LSN: 1-349-51411-X
Barcode: 9781349514113

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