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The Power of Customer Misbehavior - Drive Growth and Innovation by Learning from Your Customers (Paperback, 1st ed. 2014) Loot Price: R1,157
Discovery Miles 11 570
Repayment Terms: R108 pm x 12*
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The Power of Customer Misbehavior - Drive Growth and Innovation by Learning from Your Customers (Paperback, 1st ed. 2014): M....

The Power of Customer Misbehavior - Drive Growth and Innovation by Learning from Your Customers (Paperback, 1st ed. 2014)

M. Fisher, M. Abbott, Kalle Lyytinen

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Loot Price R1,157 Discovery Miles 11 570 | Repayment Terms: R108 pm x 12*

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To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2014
First published: 2014
Authors: M. Fisher • M. Abbott • Kalle Lyytinen
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 192
Edition: 1st ed. 2014
ISBN-13: 978-1-349-46779-2
Categories: Books > Business & Economics > Economics > Development economics
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 1-349-46779-0
Barcode: 9781349467792

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