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Managing Networks in International Business (Hardcover)
Loot Price: R1,624
Discovery Miles 16 240
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Managing Networks in International Business (Hardcover)
Expected to ship within 12 - 19 working days
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The book introduces a unique and innovative perspective for the
study of international business networking. In contrast to the
standard construction of models for optimal strategic
decision-making, the essays in this book emphasise interpretation,
learning by doing, trust and co-operation in the international
business community. The editors focus upon business relationships
within and between firms as well as the importance of middle
management in the international arena.
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