The automobile sector is one of the most archetypal global
industries and is seen by many as one of the main drivers behind
the homogenisation of world markets due to firms'
internationalization strategies and the social practices that firms
impose. This book argues that this is not entirely the case due to
the heterogeneity of firms and the diversity of strategies pursued.
It highlights the diversity and forms of internationalization and
the preference for regionalization rather than globalization that
has occurred over the past decade. This book looks specifically at
the European car industry.
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