Expert advice for financial advisors looking to make the most of
social media platforms
Social media is everywhere. 3.5 billion pieces of content are
shared on Facebook each week, 22 million professionals are
networking on LinkedIn, and 140 million tweets are posted every
day. The opportunities these platforms present for financial
advisors are huge, but most advisors have no idea how to use them
to build bigger, stronger client bases. "The Social Media Handbook
for Financial Advisors: How to Use Facebook, Twitter, and LinkedIn
to Build and Grow Your Business" shows how to make the most of
these new tools, offering invaluable advice about how to connect
with potential clients in the twenty first century.
For most advisors, converting prospects into clients is their
top priority, and social media presents incredible opportunities
for sealing the deal. Sales don't happen because clients are
impressed by complicated charts, they happen because they're
impressed by your social media presence, and by properly
understanding how to make these new platforms work for you, you'll
be positioned to see your business boom.Designed to teach financial
advisors how to use social media to better market their services to
attract new clients and referralsPresents expert communication
advice from top financial advisor coach Matthew HalloranCategorizes
communicators in a unique new wayTeaches financial advisors how to
use social media in new, highly effective ways that they've never
even considered
An essential resource for wealth managers and financial advisors
looking to amplify their marketing message and raise their
visibility in a crowded marketplace, "The Social Media Handbook for
Financial Advisors" is the only book you need to make yourself
heard.
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