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International Business - European Dimensions (Paperback, 1st ed. 2001)
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International Business - European Dimensions (Paperback, 1st ed. 2001)
Series: The Academy of International Business
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This seventh volume in the AIB series focuses on the European
dimensions of international business, and presents the work of
leading international business scholars delivered at the 26th
Academy of International Business conference at the University of
Stirling. Increasingly dominant views held about Globalization and
universal modes of management are explored and challenged through
three core themes: the European dimensions of human resource
management, multinational subsidiary operations and emerging issues
for the future of international business in Europe. Using new
research data and fresh theoretical approaches, this volume turns
the spotlight on the processes of internationalization and
Europeanization of business as global and local imperatives
continue to compete, and introduces the comparative management
paradigm as an approach that avoids the pitfalls of universalism in
business and management models.
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