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The Science of Serendipity - How to Unlock the Promise of Innovation in Large Organisations (Paperback) Loot Price: R419
Discovery Miles 4 190
You Save: R59 (12%)
The Science of Serendipity - How to Unlock the Promise of Innovation in Large Organisations (Paperback): M Kingdon

The Science of Serendipity - How to Unlock the Promise of Innovation in Large Organisations (Paperback)

M Kingdon

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List price R478 Loot Price R419 Discovery Miles 4 190 You Save R59 (12%)

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"Innovation." The word might make you think of Silicon Valley. But innovation isn't the sole province of start-ups. They didn't invent it, and they're not always the ones from which we can best learn.

As Matt Kingdon argues in "The Science of Serendipity," it's corporate innovators battling within large, established organisations who are the field's real heroes. Tapping into 20 years of experience on the front lines of innovation--bringing new products and services to market and helping organisations become more creative--Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see--and seize--opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success?

In a conversational, jargon-free style built on a practitioner's observations and anecdotes, "The Science of Serendipity" traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you're looking for a guide in your fight against the corporate machine, this is the business book for you.

"Matt Kingdon"" is the Co-founder, Chairman, and Chief Enthusiast of What If Innovation Partners. F""or 20 years, What If has partnered with the world's most successful, forward-looking companies--businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin--to galvanise innovation and deliver impact. Its 250 inventors work across the "Americas, "" "Europe, "" and "Asia.""""

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: November 2012
First published: November 2012
Authors: M Kingdon
Dimensions: 234 x 157 x 21mm (L x W x T)
Format: Paperback
Pages: 246
ISBN-13: 978-1-118-47810-3
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
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LSN: 1-118-47810-X
Barcode: 9781118478103

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