The rise of digital media and the public's demand for transparency
has elevated the importance of communication for every business. To
have a voice or seat at the table and maximize their full value, a
strategic communicator must be able to speak the language and
understand business goals, issues, and trends. The challenge is
that many communicators don't hold an MBA and didn't study business
in college. Business Essentials for Strategic Communicators
provides communication professionals and students with the
essential 'Business 101' knowledge they need to navigate the
business world with the best of them. Readers will learn the
essentials of financial statements and terminology, the stock
market, public companies, and more--all with an eye on how this
knowledge helps them do their jobs better as communication
professionals.
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