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Added Value - The Alchemy of Brand-Led Growth (Paperback, 1st ed. 2003) Loot Price: R1,194
Discovery Miles 11 940
Repayment Terms: R112 pm x 12*
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Added Value - The Alchemy of Brand-Led Growth (Paperback, 1st ed. 2003): M. Sherrington

Added Value - The Alchemy of Brand-Led Growth (Paperback, 1st ed. 2003)

M. Sherrington

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Loot Price R1,194 Discovery Miles 11 940 | Repayment Terms: R112 pm x 12*

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This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2003
First published: 2003
Authors: M. Sherrington
Dimensions: 229 x 152mm (L x W)
Format: Paperback
Pages: 208
Edition: 1st ed. 2003
ISBN-13: 978-1-349-50911-9
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-349-50911-6
Barcode: 9781349509119

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