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Books > Business & Economics > Business & management > Business strategy
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Added Value - The Alchemy of Brand-Led Growth (Paperback, 1st ed. 2003)
Loot Price: R1,446
Discovery Miles 14 460
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Added Value - The Alchemy of Brand-Led Growth (Paperback, 1st ed. 2003)
Expected to ship within 10 - 15 working days
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This book is based upon the operating system of the company, Added
Value, founded by the author, and now one of the world's largest
marketing and branding consultancies. Two-thirds of the value of
most companies is based on the intangible value of businesses
including reputation, goodwill and know how. It is by marketing
that reputation can be created and enhanced thus unlocking brand
growth. With the use of many examples and case studies the author
shows how the five I's process - Insight, Ideas, Innovation, Impact
and Investment Return - can be used to create top-line demand-led
growth and the tools and techniques available to achieve this. This
is a unique approach with proven success.
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