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Brand Revolution - Rethinking Brand Identity (Hardcover) Loot Price: R1,804
Discovery Miles 18 040
Repayment Terms: R169 pm x 12*
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Brand Revolution - Rethinking Brand Identity (Hardcover): M. Sicard

Brand Revolution - Rethinking Brand Identity (Hardcover)

M. Sicard

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Loot Price R1,804 Discovery Miles 18 040 | Repayment Terms: R169 pm x 12*

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'Brand Revolution' offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: November 2012
First published: 2013
Authors: M. Sicard
Dimensions: 229 x 152 x 16mm (L x W x T)
Format: Hardcover
Pages: 171
ISBN-13: 978-1-137-01948-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-137-01948-4
Barcode: 9781137019486

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