"The value of "Managing Outside Pressure" is that, not only is it a
handbook on issues identification and issues management, but it
provokes thoughts about the evolution into reputation
management."
-C.A.J. Herkstroter, Chairman of the Committee of Managing
Directors of the Royal Dutch/Shell Group of Companies
"We have learned a that a company needs to establish and promote
a dialogue with all its stakeholders. In brief: you can only
realize what you can communicate. Against this background, I find
this book to be very helpful in identifying and assessing issues
that have the potential to develop into corporate crises."
-Jurgen Dorman, CEO of Hoechst Corporation
"You don't have to be a giant like Nike, Shell or Texaco to come
unstuck as campaigners spotlight your real (or perceived) corporate
weakness. Winter and Steger provide excellent advice on how to
predict and manage external pressures. Remember, though, the real
trick is to use such pressures to drive internal change."
-John Elkington, Chairman, SustaiAbility; author, "Cannibals with
Forks: The triple bottom line of 21st century business"
"Brand and reputation are ever more important for value
creation. Matthias Winter and Ulrich Steger launch a powerful new
tool to manage reputation. It arms managers with a smart detector
for potential public sparks or powder kegs. It offers options to
keep them safely apart and rather design win-win solutions."
-Claude Fussler, Vice-President for the Environment, Dow Europe
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