A Wall Street Journal Bestseller An insider's revealing and
in-depth examination of Big Tech's failure to keep its foundational
promises and the steps the industry can take to course-correct in
order to make a positive impact on the world. Trampled by Unicorns:
Big Tech's Empathy Problem and How to Fix It explores how
technology has progressed humanity's most noble pursuits, while
also grappling with the origins of the industry's destructive
empathy deficit and the practical measures Big Tech can take to
self-regulate and make it right again. Author Maelle Gavet examines
the tendency for many of Big Tech's stars to stray from their
user-first ideals and make products that actually profoundly damage
their customers and ultimately society. Offering an account of the
world of tech startups in the United States and Europe--from
Amazon, Google, and Facebook to Twitter, Airbnb, and Uber (to name
a few)--Trampled by Unicorns argues that the causes and
consequences of Big Tech's failures originate from four main
sources: the Valley's cultural insularity, the hyper-growth
business model, the sector's stunning lack of diversity, and a
dangerous self-sustaining ecosystem. However, the book is not just
an account of how an industry came off the rails, but also a
passionate call to action on how to get it back on track. Gavet, a
leading technology executive and former CEO of Ozon, an executive
vice president at Priceline Group, and chief operating officer of
Compass, formulates a clear call to action for industry leaders,
board members, employees, and consumers/users to drive the change
necessary to create better, more sustainable businesses--and the
steps Western governments are likely to take should tech leaders
fail to do so. Steps that include reformed tax codes,
reclassification of platforms as information companies, new labor
laws, and algorithmic transparency and oversight. Trampled by
Unicorns' exploration of the promise and dangers of technology is
perfect for anyone with an interest in entrepreneurship, tech, and
global commerce, and a hope of technology's all-empowering
prospect. An illuminating book full of insights, Trampled by
Unicorns describes a realistic path forward, even as it uncovers
and explains the errors of the past. As Gavet puts it, "we don't
need less tech, we need more empathetic tech." And how that crucial
distinction can be achieved by the tech companies themselves,
driving change as governments actively pave the road ahead.
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