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Innovative Perspectives on Tourism Discourse (Hardcover) Loot Price: R5,849
Discovery Miles 58 490
Repayment Terms: R548 pm x 12*
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Innovative Perspectives on Tourism Discourse (Hardcover): Magdalena Bielenia-Grajewska, Enriqueta Cortes De Los Rios

Innovative Perspectives on Tourism Discourse (Hardcover)

Magdalena Bielenia-Grajewska, Enriqueta Cortes De Los Rios

Series: Advances in Hospitality, Tourism, and the Services Industry

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Loot Price R5,849 Discovery Miles 58 490 | Repayment Terms: R548 pm x 12*

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The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.

General

Imprint: IGI Global
Country of origin: United States
Series: Advances in Hospitality, Tourism, and the Services Industry
Release date: August 2017
Editors: Magdalena Bielenia-Grajewska • Enriqueta Cortes De Los Rios
Dimensions: 229 x 152mm (L x W)
Format: Hardcover
Pages: 300
ISBN-13: 978-1-5225-2930-9
Categories: Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN: 1-5225-2930-6
Barcode: 9781522529309

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