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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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Innovative Perspectives on Tourism Discourse (Hardcover)
Loot Price: R6,249
Discovery Miles 62 490
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Innovative Perspectives on Tourism Discourse (Hardcover)
Series: Advances in Hospitality, Tourism, and the Services Industry
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R6,269
Discovery Miles: 62 690
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The application of linguistic optimization methods in the tourism,
travel, and hospitality industry has improved customer service and
business strategies within the field. It provides an opportunity
for tourists to explore another culture, building tolerance and
overall exposure to different ways of life. Innovative Perspectives
on Tourism Discourse is a pivotal reference source for the latest
research findings on the role of language and linguistics in the
travel industry. Featuring extensive coverage on relevant areas
such as intercultural communication, adventure travel, and tourism
marketing, this publication is an ideal resource for linguists,
managers, researchers, economists, and professionals interested in
emerging developments in tourism and travel.
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