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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour

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The Expressive Organization - Linking Identity, Reputation, and the Corporate Brand (Paperback) Loot Price: R1,827

Discovery Miles 18 270

Repayment Terms: R171 pm x 12*

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The Expressive Organization - Linking Identity, Reputation, and the Corporate Brand (Paperback)

Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen

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Loot Price R1,827 Discovery Miles 18 270 | Repayment Terms: R171 pm x 12*

Expected to ship within 12 - 19 working days

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This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

General

Imprint:	Oxford UniversityPress
Country of origin:	United Kingdom
Release date:	August 2000
First published:	November 2000
Editors:	Majken Schultz (Professor of Intercultural Communication and Management) • Mary Jo Hatch (Professor of Organization Theory) • Mogens Holten Larsen (Managing Director of Bergsoe 4 A/S (a Danish communication consultancy specializing in integrated communications))
Dimensions:	234 x 156 x 17mm (L x W x T)
Format:	Paperback
Pages:	320
ISBN-13:	978-0-19-829779-6
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-19-829779-3
Barcode:	9780198297796