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The Expressive Organization - Linking Identity, Reputation, and the Corporate Brand (Paperback) Loot Price: R1,722
Discovery Miles 17 220
Repayment Terms: R161 pm x 12*
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The Expressive Organization - Linking Identity, Reputation, and the Corporate Brand (Paperback): Majken Schultz, Mary Jo Hatch,...

The Expressive Organization - Linking Identity, Reputation, and the Corporate Brand (Paperback)

Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen

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Loot Price R1,722 Discovery Miles 17 220 | Repayment Terms: R161 pm x 12*

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This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

General

Imprint: Oxford UniversityPress
Country of origin: United Kingdom
Release date: August 2000
First published: November 2000
Editors: Majken Schultz (Professor of Intercultural Communication and Management) • Mary Jo Hatch (Professor of Organization Theory) • Mogens Holten Larsen (Managing Director of Bergsoe 4 A/S (a Danish communication consultancy specializing in integrated communications))
Dimensions: 234 x 156 x 17mm (L x W x T)
Format: Paperback
Pages: 320
ISBN-13: 978-0-19-829779-6
Categories: Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-19-829779-3
Barcode: 9780198297796

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