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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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Retail Marketing (Paperback, New edition)
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Retail Marketing (Paperback, New edition)
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The area of retailing is growing, more jobs are being created and
shopping has become a major leisure activity. There are two
specific dimensions to retail marketing, first how to attract
customers into the retail environs - shop, restaurant, pub, or the
'virtual' internet store for instance - and second how to persuade
those customers to make a purchase from that outlet. Retailing is
one of the most established branches of the Marketing discipline,
indeed most retailing activity predates the concept of Marketing.
Retail Marketing begins with a thorough examination of the retail
industry and then looks at the way marketing principles can address
industry challenges. Case studies throughout provide real world
examples to assist student learning. Retail Marketing is intended
as core reading on specialist Retailing courses, and supplementary
reading on courses covering different aspects of marketing. It
includes examples and cases from European, Australasian and
Asian/Pacific retailing and covers issues that reflect the needs
and interests of students from a wide variety of backgrounds. The
text has a tactical/operational emphasis and will appeal to retail
practitioners as well as students.
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