Retail Marketing (Paperback, New edition)

The area of retailing is growing, more jobs are being created and shopping has become a major leisure activity. There are two specific dimensions to retail marketing, first how to attract customers into the retail environs - shop, restaurant, pub, or the 'virtual' internet store for instance - and second how to persuade those customers to make a purchase from that outlet. Retailing is one of the most established branches of the Marketing discipline, indeed most retailing activity predates the concept of Marketing. Retail Marketing begins with a thorough examination of the retail industry and then looks at the way marketing principles can address industry challenges. Case studies throughout provide real world examples to assist student learning. Retail Marketing is intended as core reading on specialist Retailing courses, and supplementary reading on courses covering different aspects of marketing. It includes examples and cases from European, Australasian and Asian/Pacific retailing and covers issues that reflect the needs and interests of students from a wide variety of backgrounds. The text has a tactical/operational emphasis and will appeal to retail practitioners as well as students.

General

Imprint:	Thomson Learning
Country of origin:	United Kingdom
Release date:	March 2002
First published:	2002
Authors:	Malcolm Sullivan
Photographers:	Dennis Adcock
Dimensions:	246 x 189 x 20mm (L x W x T)
Format:	Paperback
Pages:	350
Edition:	New edition
ISBN-13:	978-1-86152-602-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Promotions
LSN:	1-86152-602-4
Barcode:	9781861526021

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