Social Media and Emerging Economies - Technological, Cultural and Economic Implications (Paperback, 2014 ed.)

How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets.The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e., greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors but are also embedded in a network of dynamic relationships. The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age."

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	SpringerBriefs in Business
Release date:	October 2013
First published:	2014
Authors:	Manlio Del Giudice • Maria Rosaria Della Peruta • Elias G Carayannis
Dimensions:	235 x 155 x 6mm (L x W x T)
Format:	Paperback
Pages:	107
Edition:	2014 ed.
ISBN-13:	978-3-319-02489-9
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	3-319-02489-2
Barcode:	9783319024899

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