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Social Media and Emerging Economies - Technological, Cultural and Economic Implications (Paperback, 2014 ed.)
Loot Price: R1,893
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Social Media and Emerging Economies - Technological, Cultural and Economic Implications (Paperback, 2014 ed.)
Series: SpringerBriefs in Business
Expected to ship within 10 - 15 working days
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How have social media in emerging economies evolved differently
from the rest of the world? According to studies and anecdotal
evidence, innovations in the use of social media tools occur more
frequently in emerging economies than they do in developed
markets.The aim of this volume is to show that in emerging regions
(such as China, India, and South America) where the participation
of stakeholders in the circuit of social media is more active
(i.e., greater frequency of contacts and creativity in the
elaboration of contents), organizations not only are involved in a
set of exchange relations with other social actors but are also
embedded in a network of dynamic relationships. The authors utilize
social network analysis to determine how entrepreneurs in emerging
economies identify their most beneficial social contacts and use
those contacts to leverage the resources needed for their
enterprises, revealing new insights on the process of business
creation and economic development in the networked age."
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