Customer-Centricity in Organized Retailing - A Guide to the Basis of Winning Strategies (Hardcover, 1st ed. 2023)

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state. This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.

General

Imprint:	Palgrave Macmillan
Country of origin:	Singapore
Release date:	June 2023
First published:	2023
Authors:	Manoj Kumar Dash • Manash Kumar Sahu • Jishnu Bhattacharyya • Shivam Sakshi
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	175
Edition:	1st ed. 2023
ISBN-13:	978-981-19-3592-3
Categories:	Books > Computing & IT > General Books > Business & Economics > Industry & industrial studies > Distributive industries > General
LSN:	981-19-3592-0
Barcode:	9789811935923

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