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The Global Mindset (Hardcover, Extended)
Loot Price: R3,204
Discovery Miles 32 040
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The Global Mindset (Hardcover, Extended)
Series: Advances in International Management
Expected to ship within 12 - 17 working days
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In his best selling book The World is Flat, Friedman (2005) argues
that many more countries and companies now compete in global
markets than ever before. The effects of globalization are
pervasive and are leading to the emergence of new social, political
and business models. This flattening of the world represents a
fundamental change and requires that managers of organizations
throughout the world develop and use a global mindset.
A global mindset is "a set of individual attributes that enable an
individual to influence individuals, groups, and organizations from
diverse socio/cultural/institutional systems." The importance of
this ???global mindset??? suggests that we need to better
understand both its theoretical base and its practical relevance.
The purpose of this book is to explore the content of a global
mindset, how it is developed, when and how it should be applied,
and what its consequences are.
Therefore, a new source of competitive advantage is emerging: the
ability to integrate players from many parts of the world faster
and more effectively than others. The challenge to global
corporations is increasingly to create seamless globally integrated
systems to satisfy diverse customer needs in diverse global
markets. Corporations??? ability to create globally integrated
systems depends to a large extent on their success in getting their
employees, managers, and executives to understand and adapt to a
flat world. Thus, the new competitive advantage of global
corporations lies in their ability to shape the minds and actions
of their employees to ensure successful performance.
The contributions in this volume suggest that the concept of global
mindset represents animportant competitive tool for today??'s
managers. Corporate leaders are advised to develop, exhibit and act
with a global mindset in order for their firms to achieve and
maintain a competitive advantage in international markets. Without
such a mindset, such firms are likely to encounter better prepared
and more knowledgeable global competitors, thereby threatening
their very survival.
Advances in International Management is now available online at
ScienceDirect ??? full-text online of volumes 15 onwards.
*Gives a detailed account of the global mindset as an important
competitive tool
*International in scope
*Edited by field leaders
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