Multichannel Commerce - A Consumer Perspective on the Integration of Physical and Electronic Channels (Hardcover, 2015 ed.)

This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Progress in IS
Release date:	April 2015
First published:	2015
Authors:	Manuel Trenz
Dimensions:	235 x 155 x 11mm (L x W x T)
Format:	Hardcover
Pages:	153
Edition:	2015 ed.
ISBN-13:	978-3-319-16114-3
Categories:	Books > Computing & IT > Computer software packages > General Books > Business & Economics > Business & management > Management of specific areas > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business mathematics & systems > General Promotions
LSN:	3-319-16114-8
Barcode:	9783319161143

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