Venturing is a pragmatic methods-based book that first helps
students conceive, design, and test product and service
innovations, develop business models for them, and then write their
business plans and investor pitches. The book also delves into
different types of investors, stages of investment, and deal
structures. It is a perfect book for business planning courses,
where the instructor wishes to emphasize innovation and the
creation of truly interesting, customer-grounded businesses.
General
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