Total Revenue Management (TRM) - Case Studies, Best Practices and Industry Insights (Hardcover, 1st ed. 2020)

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	June 2020
First published:	2020
Authors:	Marc Helmold
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	191
Edition:	1st ed. 2020
ISBN-13:	978-3-03-046984-9
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN:	3-03-046984-0
Barcode:	9783030469849

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