This book explores total revenue management (TRM), an emerging
concept in revenue management that incorporates existing principles
and tools of revenue management across all profit streams. It is a
professional's guide to using TRM in an optimal and innovative
manner to gain competitive advantage. Readers will gain
comprehensive insights into the strategies, tools and principles of
TRM including existing and emerging revenue streams across the
value chain. The author offers a transparent and holistic
explanation of pricing strategies, segmentation methods and
distribution principles which enable implementation of TRM in
organizations.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
