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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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The Value Trail - How to Effectively Understand, Deploy and Monitor Successful Business Models (Paperback)
Loot Price: R1,123
Discovery Miles 11 230
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The Value Trail - How to Effectively Understand, Deploy and Monitor Successful Business Models (Paperback)
Expected to ship within 12 - 19 working days
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The Value Trail offers a comprehensive approach to competitive
analysis and strategy, considering value as a central theme and
from a customer based perspective. It fully develops a disruptive
new model of strategic analysis (namely the Three Dimensions of
Value model) that approaches the drivers of success within a
business from a value-based perspective: how value is understood by
the customer (Appreciation of Value), and how it is boosted
(Concentration of Value) or subtracted (Predation of Value) by
different business agents. From this business-level perspective,
the book progressively moves down to a company level to allow the
reader to understand how companies can set corporate goals and
leverage internal resources to deliver successful value
propositions. To close the circle, special attention is paid to the
definition of an integrated monitoring system based on both market
(outside-in perspective) and company (inside-out perspective)
metrics. On top of that, the book also identifies, in line with
this new theory, the most relevant existing competitive models,
together with a comprehensive analysis of their strategic approach
and success drivers. If you are an entrepreneur looking for a solid
and understandable guide to fully cover all company stages, a
manager seeking to improve the implementation of operational and
strategic processes or a practitioner in search of a disruptive
approach to competitive analysis, this is the book you've been
waiting for.
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