Books > Science & Mathematics > Science: general issues > Popular science
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Science on the Air - Popularizers and Personalities on Radio and Early Television (Hardcover)
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Discovery Miles 7 250
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Science on the Air - Popularizers and Personalities on Radio and Early Television (Hardcover)
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"Mr. Wizard's World." "Bill Nye the Science Guy." NPR's "Science
Friday. "These popular television and radio programs broadcast
science into the homes of millions of viewers and listeners. But
these modern series owe much of their success to the pioneering
efforts of early-twentieth-century science shows like "Adventures
in Science" and "Our Friend the Atom." "Science on the Air "is the
fascinating history of the evolution of popular science in the
first decades of the broadcasting era. Marcel Chotkowski LaFollette
transports readers to the early days of radio, when the new medium
allowed innovative and optimistic scientists the opportunity to
broadcast serious and dignified presentations over the airwaves.
But the exponential growth of listenership in the 1920s, from
thousands to millions, and the networks' recognition that each
listener represented a potential consumer, turned science on the
radio into an opportunity to entertain, not just educate.
"Science on the Air" chronicles the efforts of science
popularizers, from 1923 until the mid-1950s, as they negotiated
topic, content, and tone in order to gain precious time on the air.
Offering a new perspective on the collision between science's
idealistic and elitist view of public communication and the
unbending economics of broadcasting, LaFollette rewrites the
history of the public reception of science in the twentieth century
and the role that scientists and their institutions have played in
both encouraging and inhibiting popularization. By looking at the
broadcasting of the past, "Science on the Air" raises issues of
concern to all those who seek to cultivate a scientifically
literate society today.
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