The human body is a primary source of meaning-making, with the body
conveying over two-thirds of our messages. But how can we
understand these physical communicative cues? How are they being
expressed and exploited in new media and multimodal online and
mobile interaction? Offering an in-depth guide to help you
investigate and understand real and virtual nonverbal communication
using semiotic theory, this book assumes little previous knowledge
of semiotics or linguistics. With in-depth, comparative case
studies, each chapter deals with a traditional aspect of nonverbal
communication, such as facial expressions, touch, and gesture,
before extending the discussion to new media and cyberspace.
Explaining the issues step by step and supported by exercises,
directed further reading and a glossary of key terms, Understanding
Nonverbal Communication provides you with all the tools you need to
understand how nonverbal communication unfolds in all kinds of
contexts, and the kinds of messages that it makes possible.
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