The Customer Profit Maxim - Putting the Bottom-line on Top (Paperback)

The central message of this book is that the bottom-line should become top priority for decisions on marketing, sales and service investments. This will enable a sustainable business, resulting in happier customers, happier employees and, last but not least, happier shareholders. Collaboration between finance and commercial departments is key to this approach. This concise book offers: A balanced view on customer relations A unique model for customer segmentation Practical guidelines to improve collaboration between financial and commercial departments A seven step roadmap to realize customer profitability A methodology to align marketing, sales and service budgets, leading to long-term profitability The authors combine extensive experience in the areas of commercial and financial customer relations. Wil Wurtz is a renowned CRM specialist in The Netherlands. Marcel Wiedenbrugge is an internationally active expert on credit management, service management and related software solutions.

General

Imprint:	Createspace Independent Publishing Platform
Country of origin:	United States
Release date:	September 2013
First published:	September 2013
Authors:	Marcel Wiedenbrugge • Wil Wurtz
Dimensions:	229 x 152 x 8mm (L x W x T)
Format:	Paperback - Trade
Pages:	142
ISBN-13:	978-1-4923-0660-3
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Promotions
LSN:	1-4923-0660-6
Barcode:	9781492306603

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