Advertising and Multilingual Repertoires - from Linguistic Resources to Patterns of Response (Paperback)

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising. This book: Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources; Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages; Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing. Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Focus on Linguistics
Release date:	June 2020
First published:	2016
Authors:	Marco Santello
Dimensions:	216 x 138 x 9mm (L x W x T)
Format:	Paperback
Pages:	90
ISBN-13:	978-0-367-60748-7
Categories:	Books > Language & Literature > Language & linguistics > Psycholinguistics > Bilingualism & multilingualism Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	0-367-60748-4
Barcode:	9780367607487

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