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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Commodity Marketing - Strategies, Concepts, and Cases (Hardcover, 1st ed. 2022)
Loot Price: R2,492
Discovery Miles 24 920
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Commodity Marketing - Strategies, Concepts, and Cases (Hardcover, 1st ed. 2022)
Series: Management for Professionals
Expected to ship within 18 - 22 working days
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Commoditization is a major challenge for companies in a wide range
of industries, and commodity marketing has become a priority for
many top managers. This book tackles the key issues associated with
the marketing of commodities and the processes of commoditization
and de-commoditization. It summarizes the state of the art on
commodity marketing, providing an overview of current debates. It
also offers managerial insights, case studies, and guidance to help
manage and market commodity goods and services.
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