|
Books > Reference & Interdisciplinary > Museums & museology
|
Buy Now
Consumer Research for Museum Marketers - Audience Insights Money Can't Buy (Paperback)
Loot Price: R892
Discovery Miles 8 920
|
|
|
Consumer Research for Museum Marketers - Audience Insights Money Can't Buy (Paperback)
Expected to ship within 12 - 17 working days
|
What museum does not want insight into what its visitors and
potential visitors are looking for? Nearly every function within
the museum benefits from a deeper understanding of visitors:
curators, educators, fundraisers, marketers, store and cafe
managers, guards, and volunteers. This book creatively instructs
museums on how to study visitors to make their exhibits, programs,
and shops more appealing for all segments of the public. Each
chapter identifies an observed visitor behavior or attitude and
details how it can significantly affect attendance, satisfaction,
and loyalty. The author's approach explains how all museum
personnel can participate in valuable observational research
without breaking the bank on expensive studies.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
