What museum does not want insight into what its visitors and
potential visitors are looking for? Nearly every function within
the museum benefits from a deeper understanding of visitors:
curators, educators, fundraisers, marketers, store and cafe
managers, guards, and volunteers. This book creatively instructs
museums on how to study visitors to make their exhibits, programs,
and shops more appealing for all segments of the public. Each
chapter identifies an observed visitor behavior or attitude and
details how it can significantly affect attendance, satisfaction,
and loyalty. The author's approach explains how all museum
personnel can participate in valuable observational research
without breaking the bank on expensive studies.
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