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Consumer Research for Museum Marketers - Audience Insights Money Can't Buy (Hardcover, New) Loot Price: R2,468
Discovery Miles 24 680
Repayment Terms: R231 pm x 12*
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Consumer Research for Museum Marketers - Audience Insights Money Can't Buy (Hardcover, New): Margot A. Wallace

Consumer Research for Museum Marketers - Audience Insights Money Can't Buy (Hardcover, New)

Margot A. Wallace

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Loot Price R2,468 Discovery Miles 24 680 | Repayment Terms: R231 pm x 12*

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What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more appealing for all segments of the public. Each chapter identifies an observed visitor behavior or attitude and details how it can significantly affect attendance, satisfaction, and loyalty. The author's approach explains how all museum personnel can participate in valuable observational research without breaking the bank on expensive studies.

General

Imprint: AltaMira Press,U.S.
Country of origin: United States
Release date: 2010
First published: 2010
Authors: Margot A. Wallace
Dimensions: 239 x 161 x 17mm (L x W x T)
Format: Hardcover
Pages: 160
Edition: New
ISBN-13: 978-0-7591-1808-9
Categories: Books > Reference & Interdisciplinary > Museums & museology
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 0-7591-1808-6
Barcode: 9780759118089

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