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Books > Business & Economics > Business & management
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Writing for Museums (Hardcover)
Loot Price: R1,873
Discovery Miles 18 730
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Writing for Museums (Hardcover)
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Words are everywhere in the museum. Amidst all the visual exhibits,
and in many non-exhibition areas, swarm a host of words, talking to
a vast swath of people in ways that visuals cannot. Signage at the
information desk, brochures, exhibition videos, guided tours,
membership materials, apps, and store labels: in a multi-screen
world, where information explodes in every corner of the field of
vision, clarity comes from the presence of words among the feast of
visuals, helping contemporary audiences feel at home. Research
bears out the need for a range of learning tools and it s not just
visitors who benefit from verbal cues; donors, educators, community
partners, and volunteers will all engage more effectively with the
museum that explains its brand mission with good writing. Whether
written by administrators, staffers, freelancers, or interns, words
are delivered by people in your museums with the knowledge, to be
interpreted by strangers. Your story is told everywhere, and with
each narration it reinforces your brand; hopefully every single
word reflects your brand. If you ever wished for a good writer,
right on staff, ready to take on project, major or routine, here s
the help you re looking for. Each chapter tells how to put into
words the stories you need to tell: .Annual reports .Blogs
.Brochures .Exhibition videos .Guided tour scripts .Collateral
programming talks .Marketing plans .Proposals to community partners
.Public Relations releases .Social Media .Solicitation letters
.Surveys .Volunteer communications .Website Writing for Museums
will help all staff who write better --- and result in clearer
communication with and education for --- all your visitors."
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