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Books > Social sciences > Sociology, social studies > Social institutions > Work & labour
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The Language of Employability - A Corpus-Based Analysis of UK University Websites (Hardcover, 1st ed. 2022)
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The Language of Employability - A Corpus-Based Analysis of UK University Websites (Hardcover, 1st ed. 2022)
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This book employs a corpus-based Critical Discourse Analysis (CDA)
methodology to analyse the language used by university careers
services in the UK. Drawing on a corpus which includes the
public-facing websites of careers services from 24 Russell Group
and 34 Post-92 universities, the author highlights some of the
potentially problematic 'common-sense' views and ideas that are
currently promoted to students using these services. She argues
that the language used by university websites promotes neoliberal
ideology and encourages the denaturalisation of such language. This
book will be of interest to linguists, sociologists, education
scholars, and scholars who are otherwise interested in the notion
of employability.
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