International Cultural Tourism (Hardcover)

International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	February 2016
First published:	2005
Authors:	Marianna Sigala • David Leslie
Dimensions:	234 x 156 x 21mm (L x W x T)
Format:	Hardcover
Pages:	264
ISBN-13:	978-1-138-16955-5
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Promotions
LSN:	1-138-16955-2
Barcode:	9781138169555

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